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Catherine Ratana-Kelley
  • Work
  • Graphics
  • Resume ↗
  • About

Apparel designs for Alpha Phi

Starting as Director of Merchandising to becoming Vice President of Marketing at UC Davis Alpha Phi, I got the experience of designing the apparel for philanthropy events, sisterhoods, parents, and the executive board. Designing for multiple audiences taught me to follow trends, develop empathy, and understand peoples’ wants and needs. Working with multiple vendors, gave me great negotiation and communication skills. By the end of my term, I had a strong grasp on how to pick the best fabric, style of clothing for the season, color coordination, and bold but elegant logo design all while staying within my budget.

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