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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1573500711280-TME1DMS38B6FZGORQ2M3/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1594864391487-D0FCHU30452TVE0GPA1X/crk_logo-14.png Work https://www.catherinerk.com/internal-shared-marketing-site daily 0.75 2021-12-03 https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1596587678199-UPCMK2HMGZT2OW2GTXH0/IMG_4005.jpg Internal Shared Marketing Site https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/b538a8a7-715b-4d12-96c4-4a916b5863b8/personas_portfolio-04.png Internal Shared Marketing Site https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1573330134034-AZ9WAV4M3RU139BQ28UI/Screen+Shot+2019-11-09+at+11.40.41+AM.png Internal Shared Marketing Site https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1573229692460-XKAB87BWJFYERNM3B8W4/portfolio_headers-02.jpg Internal Shared Marketing Site https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1573320194354-VBPKP7V4DJB5A7CRP7BK/image-asset.png Internal Shared Marketing Site https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1573327524689-3N9Y83XU9P6KH4B2QJZG/Screen+Shot+2019-11-09+at+11.24.59+AM.png Internal Shared Marketing Site https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1573330624105-4IH8GU34Q7ILIMDNDRSC/Screen+Shot+2019-11-09+at+12.16.42+PM.png Internal Shared Marketing Site https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1596588075578-5Z5AQDJC91H19L3H5Z8F/IMG_9858.jpg Internal Shared Marketing Site https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1573330296302-QYJY6Z3MIHMVX1T93S7C/Screen+Shot+2019-11-09+at+11.41.41+AM.png Internal Shared Marketing Site https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1596587865025-SNWB4K18DPY7RPXZB2KS/IMG_3600.jpg Internal Shared Marketing Site https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1573320242553-JGQIFCWAP26PW4VJQXS1/Screen+Shot+2019-11-09+at+9.15.32+AM.png Internal Shared Marketing Site https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1596587771154-VP7TF29OEU1E2X3ECH17/IMG_3789.jpg Internal Shared Marketing Site https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/fb745099-be97-49ee-88a8-653092aa95d3/personas_portfolio-03.png Internal Shared Marketing Site https://www.catherinerk.com/rfxcel-company-homepage daily 0.75 2021-12-03 https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/2eb6a7fd-7aef-4bfd-9592-a0370b6b82b0/personas_portfolio-07.png rfxcel Company Homepage https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/d1846cba-84a0-4dff-84bd-576aacc21bb8/personas_portfolio-06.png rfxcel Company Homepage https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/ba12a636-6d9c-47c4-9beb-9cb8118add4a/personas_portfolio-05.png rfxcel Company Homepage https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1573507417822-TQGO86PNQW2V5HNNLQRQ/image-asset.jpeg rfxcel Company Homepage https://www.catherinerk.com/hertz-mobile-app-redesign daily 0.75 2021-12-03 https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1585766331174-YDBDORT21N42UZ9MS8OW/image-asset.png Hertz Mobile App Redesign https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1585437658137-Y8M7UOI7KRGHJRSAN1PH/IMG_0144.jpeg Hertz Mobile App Redesign Mind-mapping out my thoughts, allowed me to see what parts the application entailed and which pieces of information were crucial in keeping. This also made it easy to see the information hierarchy to see what components were more broad versus specific. https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1585767718540-NLJPMCW9P3B3HEAJCNSL/iPhone+X-XS-11+Pro+%E2%80%93+1.png Hertz Mobile App Redesign https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1585767680490-L1QH92Q1DNVCKNDPYQ78/Custom+Filter+Results.png Hertz Mobile App Redesign https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1585437235319-0FVATE2XTOS6CT9P4HWA/portfolio_headers-05.png Hertz Mobile App Redesign https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1585438687812-PKI8Z8TLJOYLPH852K6Z/IMG_0143.jpeg Hertz Mobile App Redesign After reading reviews from the Apple App Store about the Hertz mobile app, I got a better understanding of who the main users were. Understanding what their daily struggles and point of view was, allowed me to make more specific personas and visualize their journey. https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/10c9a08d-ebae-4dd7-af35-69cab9b8ef38/Screen+Shot+2021-12-02+at+4.17.48+PM.png Hertz Mobile App Redesign https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1585766500221-AEVPXTNE2JEC53BE7H44/IMG_0147.jpeg Hertz Mobile App Redesign - Storyboarding Storyboarding allowed me to see the context in which the user was using the application and conceptualize which steps they needed to undergo to book their reservation. https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1585767151292-175FIH02AAN3UOPFOUT3/IMG_0148.jpeg Hertz Mobile App Redesign https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/d407ef84-a974-471d-96ae-c33e2fac27f9/Screen+Shot+2021-12-02+at+4.16.11+PM.png Hertz Mobile App Redesign https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1585766710006-BTYPS29AKD7H4Q0363QA/IMG_0149.jpeg Hertz Mobile App Redesign https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1585767497253-WAABDO45ZH5H605QU5ML/Low_fidelity+Prototype.png Hertz Mobile App Redesign https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1585767908580-GGQLI66T2RQBXNTKCY9J/User+Profile+Question.png Hertz Mobile App Redesign https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1585767852983-5MA38TYR8ND2UQ6R26AK/Landing+Page+%E2%80%93+3.png Hertz Mobile App Redesign https://www.catherinerk.com/sanctuary daily 0.75 2022-02-26 https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1593984568317-UNAEK5QQD36WM5MO87W0/Screen+Shot+2020-07-05+at+4.26.32+PM.png Sanctuary https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/46cb6d51-c1c0-4881-a47d-2f8621942b84/Low-Fidelity+Wireframes.png Sanctuary https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1593984596142-V5E9M4ZBS11W6223QL0E/Screen+Shot+2020-07-05+at+4.26.52+PM.png Sanctuary https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1593984638579-7RJROLKF8T9WF65E96NH/Screen+Shot+2020-07-05+at+4.27.58+PM.png Sanctuary https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1593983464714-G5RYZTSZLRAD4GQZOISN/Screen+Shot+2020-07-05+at+11.40.50+AM.png Sanctuary This is the original site flow that the team came up with. It only consisted of the minimum features needed to fully secure the privacy of the user. Using this flow as a starting point and looking at existing mobile authentication patterns , I was able to help create a more fluid user flow and craft a more intuitive interface. https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1593978946304-HAIP78NFRITDFA4MS09F/Asset+1.jpg Sanctuary https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1593917778096-9LM0DA4DQMZD5TAW6ON2/portfolio_headers-06.png Sanctuary https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1593981555527-D6421Y349CQG1YFJYUF2/Screen+Shot+2020-07-05+at+3.37.45+PM.png Sanctuary https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/1593984664025-D2IPV2KMUYOQFHK5J9B6/Screen+Shot+2020-07-05+at+4.16.56+PM.png Sanctuary https://images.squarespace-cdn.com/content/v1/5c0f4e075ffd209575649805/3a756d10-3386-4fc5-915f-5a07f569e7b5/High+Fidelity+Wireframes.png Sanctuary